A Direct Response merchant account from a bank that knows your category

Roots Payments places infomercial and direct-response marketers with acquiring banks and processors that knowingly underwrite TV, radio, and call-center offers, so the account is built to last instead of flagged after the first review. We work with virtually any legal business, subject to underwriting; pricing, limits, and terms depend on the acquirer's review. Reserves may apply, and any reserve is disclosed in your agreement before you sign.
Talk to a subscription brand payments specialistAll infomercial & direct-response marketing solutions
Free 30-minute consultation. Review your setup, compare options and leave with clear next steps.

Payment solutions for infomercial & direct-response marketing

How each solution supports infomercial & direct-response marketing

See what each option adds to the way your business takes and tracks payments.

High-Risk Merchant Account

For infomercial & direct-response marketing: Present your model for subscription orders and recurring product purchases to specialist processing partners, with product and fulfillment documentation prepared. Roots Payments places infomercial and direct-response marketers with acquiring banks and processors that knowingly underwrite TV, radio, and call-center offers, so the account is built to last instead of flagged after the first review. We work with virtually any legal business, subject to underwriting; pricing, limits, and terms depend on the acquirer's review. Reserves may apply, and any reserve is disclosed in your agreement before you sign.
  • Pre-underwriting review of your website, checkout, and documents (scripts, call recordings, upsell disclosures, and fulfillment records)
  • Application packaged and submitted only to acquirers with appetite for your category
  • Plain-English walkthrough of pricing, reserve, and termination terms before you sign

Chargeback Management

For infomercial & direct-response marketing: Organize evidence for disputed subscription orders and recurring product purchases, including customer authorizations, delivery details and service records. Roots coordinates chargeback-management services to help your business handle disputes and organize responses.
  • Discuss your business goals on a free consultation
  • Coordinate your provider introduction and setup
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Text to Pay

For infomercial & direct-response marketing: Send a payment request for subscription orders and recurring product purchases by text so customers can pay against a specific order or invoice. Keying card numbers from phone calls is costly and dispute-prone for infomercial and direct-response marketers. Text-to-pay sends a secure link so the customer enters their own card, with 3-D Secure and a stored consent record.
  • SMS opt-in and TCPA-aware messaging setup
  • Template copy for links and receipts
  • Integration with your CRM or case system
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High-Risk Merchant Account questions

Questions subscription brand merchants ask about approval.
We review the business model, products, website and processing history, then initiate the application with a suitable processing partner.
Bring ownership details, licenses, recent processing statements and clear fulfillment and refund policies. We organize the application around your specific business.
Bring your products, licenses, processing statements and fulfillment policies. Roots uses these details to plan the workflow for infomercial & direct-response marketing and prepare a clear setup scope.
Request a quote for your business and the setup you need. We review the scope and costs with you before you proceed. Consultations and payment reviews are free.

Ready to talk it through?

Book a free 30-minute review. We’ll map your setup, explain the options and work through clear next steps.
Talk to a subscription brand payments specialistAll infomercial & direct-response marketing solutions