Direct Response Payment Processing

Direct-response offers combine phone orders and upsells. Roots works with marketers whose scripts and disclosures are clean. Roots works with virtually any legal business, subject to underwriting.
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Payment solutions for infomercial & direct-response marketing

How these solutions fit infomercial & direct-response marketing

See what each option adds to the way your business takes and tracks payments.

High-Risk Merchant Account

For infomercial & direct-response marketing: Present your model for subscription orders and recurring product purchases to specialist processing partners, with product and fulfillment documentation prepared. Roots Payments places infomercial and direct-response marketers with acquiring banks and processors that knowingly underwrite TV, radio, and call-center offers, so the account is built to last instead of flagged after the first review. We work with virtually any legal business, subject to underwriting; pricing, limits, and terms depend on the acquirer's review. Reserves may apply, and any reserve is disclosed in your agreement before you sign.
  • Pre-underwriting review of your website, checkout, and documents (scripts, call recordings, upsell disclosures, and fulfillment records)
  • Application packaged and submitted only to acquirers with appetite for your category
  • Plain-English walkthrough of pricing, reserve, and termination terms before you sign
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Chargeback Management

For infomercial & direct-response marketing: Organize evidence for disputed subscription orders and recurring product purchases, including customer authorizations, delivery details and service records. Roots coordinates chargeback-management services to help your business handle disputes and organize responses.
  • Discuss your business goals on a free consultation
  • Coordinate your provider introduction and setup
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Text to Pay

For infomercial & direct-response marketing: Send a payment request for subscription orders and recurring product purchases by text so customers can pay against a specific order or invoice. Keying card numbers from phone calls is costly and dispute-prone for infomercial and direct-response marketers. Text-to-pay sends a secure link so the customer enters their own card, with 3-D Secure and a stored consent record.
  • SMS opt-in and TCPA-aware messaging setup
  • Template copy for links and receipts
  • Integration with your CRM or case system
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Infomercial & Direct-Response Marketing payment questions

Start with the workflows your business needs. Options on this page include Direct Response Merchant Account, Direct Response Chargeback Management, Direct Response Text-to-Pay. Roots helps compare the setup, software and processing requirements around how you operate.
Yes. Bring your current POS, checkout or billing tools and recent processing statements. We review your product catalog, checkout, account history and processing application, then plan the changes your infomercial & direct-response marketing business needs.
Request a quote for your business. The review covers your payment mix, locations, software, hardware recommendations and implementation work. Consultations and payment reviews are free.
Bring recent payment statements, the systems you use and a record of how a customer places an order, receives a service or pays a bill. Tell us which infomercial & direct-response marketing workflows need to improve so we can scope a practical setup.

Let’s set up payments for your infomercial & direct-response marketing business

Book a free 30-minute payment review to compare costs, address payment problems and plan your next steps.
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