Automated rebooking and review campaigns for estheticians

Square Marketing sends one-time and automated email and text campaigns from your Square customer data. Common use for estheticians: rebooking reminders at four to six weeks. Roots builds the automations that matter: welcome, rebooking, lapsed-client and Google Review requests.
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Payment solutions for estheticians & skincare studios

How each solution supports estheticians & skincare studios

See what each option adds to the way your business takes and tracks payments.

Square Appointments

For estheticians & skincare studios: Schedule lash fills, brow treatments and skincare appointments, collect appointment payments and keep staff calendars aligned. Square Appointments puts online booking, reminders and payments in one calendar. Automated intake and consent forms go out with the booking confirmation, and packages redeem at checkout. Roots Payments, an independent Square Reseller, configures your services, staff, policies and booking site so it works from the first appointment.
  • Build your service menu with durations, processing time, prices and staff assignments
  • Configure deposit, cancellation and no-show policies that match how you actually operate
  • Connect booking to your website, Instagram and Google Business Profile
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Square Inventory

For estheticians & skincare studios: Track skincare, aftercare products and beauty accessories with item-level stock records and replenishment workflows. Square tracks retail stock across locations and channels and, on Premium, service cost tracking for back-bar product. Track retail skincare stock and back-bar product. Roots loads your catalog and sets low-stock alerts.
  • Load products, SKUs and costs
  • Set reorder points and low-stock alerts
  • A named Roots contact for training and ongoing support, nationwide and remote-first
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Square Online (websites)

For estheticians & skincare studios: Give customers an online storefront for lash, brow, skincare and tanning services, with ordering and fulfillment choices suited to your business. Square Online builds a free booking site or online store that syncs with your Square catalog. Sell skincare products online alongside the booking site. Roots sets up the pages, booking flow and product listings so clients can book and buy 24/7.
  • Design and build your site pages and booking flow
  • Load retail products, photos and descriptions
  • Connect your domain and set up basic on-page SEO
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Square Marketing

For estheticians & skincare studios: Build opt-in campaigns for lash, brow, skincare and tanning services, from new offerings to reminders for returning customers. Square Marketing sends one-time and automated email and text campaigns from your Square customer data. Common use for estheticians: rebooking reminders at four to six weeks. Roots builds the automations that matter: welcome, rebooking, lapsed-client and Google Review requests.
  • Segment your client list and build campaign automations
  • Write campaign templates in your brand voice
  • Set up Google Review requests and track results

Square Loyalty

For estheticians & skincare studios: Create a rewards program around lash, brow, skincare and tanning services, with earning rules tied to how customers shop. Square Loyalty rewards visits, spend or specific services and runs automatically at checkout. Reward retail skincare purchases. Roots designs the reward structure and sets it up across your POS and booking site.
  • Design a reward structure that fits your visit frequency and margins
  • Configure promotions and bonus-point campaigns
  • Train staff to enroll clients at checkout
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Square Gift Cards

For estheticians & skincare studios: Offer gift cards redeemable toward lash, brow, skincare and tanning services and track purchased and redeemed balances. Square Gift Cards sells physical and eGift cards at the POS and online, and they never expire. Common use for estheticians: facial gift cards for holidays. Roots sets up designs, online sales and holiday promotions.
  • Set up gift card designs and online sales
  • Plan holiday and promotion calendars around gift card sales
  • A named Roots contact for training and ongoing support, nationwide and remote-first
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Recurring Billing

For estheticians & skincare studios: Schedule and manage payments for beauty memberships and maintenance packages, including renewals and customer account balances. Recurring billing runs memberships, tuition and rent automatically, with retries and card updates to reduce failed payments. Common use for estheticians: membership billing with retries on a merchant account. Roots sets it up with clear sign-up and cancellation terms.
  • Plan design and billing-date setup
  • Review of auto-renewal disclosures and cancellation flow
  • A named Roots contact for training and ongoing support, nationwide and remote-first
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Square Marketing questions

Questions lash & brow studio owners ask about booking and payments.
Square offers email and text-message campaigns. Roots helps organize the audience, campaign setup and customer-consent workflow.
Square supports scheduled and automated campaigns. We help plan the messages, audience and schedule around your business goals.
Bring your audience lists, customer consent records and campaign goals. Roots uses these details to plan the workflow for estheticians & skincare studios and prepare a clear setup scope.
See Square’s official pages for current software, hardware and processing prices. Request a quote for your Roots setup or custom project. Consultations and payment reviews are free.

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Book a free 30-minute review. We’ll map your setup, explain the options and work through clear next steps.
Talk to a lash & brow studio payments specialistAll estheticians & skincare studios solutions