Automated rebooking and review campaigns for lash studios

Square Marketing sends one-time and automated email and text campaigns from your Square customer data. Automated fill reminders at two and three weeks. Roots builds the automations that matter: welcome, rebooking, lapsed-client and Google Review requests.
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Payment solutions for lash extension studios

How each solution supports lash extension studios

See what each option adds to the way your business takes and tracks payments.

Square Appointments

For lash extension studios: Schedule lash fills, brow treatments and skincare appointments, collect appointment payments and keep staff calendars aligned. Square Appointments puts online booking, reminders and payments in one calendar. Common use for lash studios: deposits for full sets, a cancellation policy on Square Plus, and Square Assistant confirming appointments by text while you work. Roots Payments, an independent Square Reseller, configures your services, staff, policies and booking site so it works from the first appointment.
  • Build your service menu with durations, processing time, prices and staff assignments
  • Configure deposit, cancellation and no-show policies that match how you actually operate
  • Connect booking to your website, Instagram and Google Business Profile
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Square Marketing

For lash extension studios: Build opt-in campaigns for lash, brow, skincare and tanning services, from new offerings to reminders for returning customers. Square Marketing sends one-time and automated email and text campaigns from your Square customer data. Automated fill reminders at two and three weeks. Roots builds the automations that matter: welcome, rebooking, lapsed-client and Google Review requests.
  • Segment your client list and build campaign automations
  • Write campaign templates in your brand voice
  • Set up Google Review requests and track results

Square Loyalty

For lash extension studios: Create a rewards program around lash, brow, skincare and tanning services, with earning rules tied to how customers shop. Square Loyalty rewards visits, spend or specific services and runs automatically at checkout. Common use for lash studios: visit-based rewards for regular fills. Roots designs the reward structure and sets it up across your POS and booking site.
  • Design a reward structure that fits your visit frequency and margins
  • Configure promotions and bonus-point campaigns
  • Train staff to enroll clients at checkout
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Square Hardware Setup

For lash extension studios: Choose and configure Square checkout equipment for lash, brow, skincare and tanning services, including counter, mobile and staff workflows. Square hardware ranges from Tap to Pay on a phone to Square Terminal and Square Register, which ships with Square Appointments pre-installed. Tap to Pay on a phone for solo artists. Roots recommends what each station needs and configures it; you buy hardware directly from Square.
  • Recommend a device for each chair, room or front desk
  • Configure devices, printers and modes
  • Roots doesn't sell hardware; we link you to Square to buy it
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Tap to Pay on Phone

For lash extension studios: Take contactless payments for lash, brow, skincare and tanning services on a supported phone while serving customers on the move. Tap to Pay turns a compatible phone into a contactless terminal with no extra hardware. Solo artists can take contactless payments on their phone. Roots sets it up on a merchant account for mobile checkout.
  • Account and app setup
  • A named Roots contact for training and ongoing support, nationwide and remote-first
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Square Marketing questions

Questions lash & brow studio owners ask about booking and payments.
Square offers email and text-message campaigns. Roots helps organize the audience, campaign setup and customer-consent workflow.
Square supports scheduled and automated campaigns. We help plan the messages, audience and schedule around your business goals.
Bring your audience lists, customer consent records and campaign goals. Roots uses these details to plan the workflow for lash extension studios and prepare a clear setup scope.
See Square’s official pages for current software, hardware and processing prices. Request a quote for your Roots setup or custom project. Consultations and payment reviews are free.

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Book a free 30-minute review. We’ll map your setup, explain the options and work through clear next steps.
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