Virtual Restaurant Brand Setup on Square

Virtual brands run out of an existing restaurant kitchen and sell only through delivery and online ordering. We set up menus, routing and marketing without disrupting the host restaurant.
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Payment solutions for virtual restaurant brands

How these solutions fit virtual restaurant brands

See what each option adds to the way your business takes and tracks payments.

Square Online (websites)

For virtual restaurant brands: Give customers an online storefront for delivery meals and virtual-brand orders, with ordering and fulfillment choices suited to your business. Square says its online ordering lets customers "order ahead for free in-person pickup or with on-demand delivery — all without marketplace commissions." Each virtual brand gets its own ordering page and menu. Roots Payments, an independent Square Reseller, sets it up and supports it for virtual restaurant brands.
  • Sync and tidy your menu so photos, modifiers and hours are correct online
  • Set pickup windows, prep times and delivery zones
  • Connect Order with Google and add Order Now buttons to your site and socials
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Square Integrations

For virtual restaurant brands: Connect Square transaction data with the tools used to manage brand orders, kitchen tickets and delivery totals, reducing repeated data entry. Square says sellers can "keep orders flowing even beyond your doors by integrating your favorite delivery partners like Uber Eats and DoorDash," and lists 100+ popular app integrations. Brand menus sync to DoorDash and Uber Eats from Square. Roots Payments, an independent Square Reseller, sets it up and supports it for virtual restaurant brands.
  • Audit which apps you use and which ones Square can replace
  • Connect delivery partners and map menus, modifiers and prices
  • Set up accounting sync and test it against a real week of sales
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Square KDS

For virtual restaurant brands: Route delivery meals and virtual-brand orders to kitchen displays so preparation teams can follow tickets and order status. Square describes Square KDS as "an efficient kitchen display system you can rely on. Organize and fulfill orders from anywhere, in one affordable solution." Brand tickets are labeled and routed so the line knows what it's making. Roots Payments, an independent Square Reseller, sets it up and supports it for virtual restaurant brands.
  • Map your line (stations, expo, bar) and route each item category
  • Mount and network KDS devices and test ticket flow before service
  • Tune timers, colors and bump behavior with your kitchen lead
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Square Marketing

For virtual restaurant brands: Build opt-in campaigns for delivery meals and virtual-brand orders, from new offerings to reminders for returning customers. Square says you can "send unlimited one-time and automatic email campaigns with prebuilt, customizable campaigns" and send one-time and automatic text message campaigns. Email and text campaigns build direct regulars for a delivery-only brand. Roots Payments, an independent Square Reseller, sets it up and supports it for virtual restaurant brands.
  • Segment your customer list and set up the core automated campaigns
  • Write campaign copy and offers for your seasonal calendar
  • Set up consent capture for text marketing at checkout
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Custom Development on Square

For virtual restaurant brands: Build a Square-based payment workflow around delivery meals and virtual-brand orders, with custom software for your operating process. Square publishes developer APIs, including the Orders API and Catalog API, that let approved apps create orders and manage items in a seller's Square account. Custom reporting separates brand sales from the host restaurant. Roots Payments, an independent Square Reseller, sets it up and supports it for virtual restaurant brands.
  • Scope the workflow and confirm what Square already does natively
  • Design, build and test the integration (a Roots service, not a Square product)
  • Deploy, monitor and maintain it as Square's APIs change
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Virtual Restaurant Brands payment questions

Start with the workflows your business needs. Options on this page include Square Ordering for Virtual Restaurant, Square Integrations for Virtual Restaurant, Square KDS for Virtual Restaurant Brands. Roots helps compare the setup, software and processing requirements around how you operate.
Yes. Bring your current POS, checkout or billing tools and recent processing statements. We review ordering, counter or table service, kitchen routing and checkout, then plan the changes your virtual restaurant brands business needs.
Request a quote for your business. The review covers your payment mix, locations, software, hardware recommendations and implementation work. Consultations and payment reviews are free.
Bring recent payment statements, the systems you use and a record of how a customer places an order, receives a service or pays a bill. Tell us which virtual restaurant brands workflows need to improve so we can scope a practical setup.

Let’s set up payments for your virtual restaurant brand business

Book a free 30-minute payment review to compare costs, address payment problems and plan your next steps.
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