Email and text campaigns for chocolate and candy shops with Square Marketing

Square says you can "send unlimited one-time and automatic email campaigns with prebuilt, customizable campaigns" and send one-time and automatic text message campaigns. Campaigns time holiday pre-orders and shipping cutoffs. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
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Payment solutions for chocolate & candy shops

How each solution supports chocolate & candy shops

See what each option adds to the way your business takes and tracks payments.

Square for Retail

For chocolate & candy shops: Connect packaged baked goods, cake accessories and bakery merchandise to a retail catalog, stock tracking and customer purchase history. Square describes Square Retail POS as "the all-in-one system built to manage inventory, sales, and customer data." Variants, barcodes and unit costs track hundreds of small candy and chocolate SKUs. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
  • Import and clean up your catalog, including variants and barcodes
  • Set up vendors, reorder points and purchase orders
  • Connect in-store and online stock so you don't oversell
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Square Online (websites)

For chocolate & candy shops: Give customers an online storefront for pastries, cakes and custom dessert orders, with ordering and fulfillment choices suited to your business. Square says sellers can "create and customize an eCommerce website that fits your brand with the all-in-one website platform" and "sell online and offer in-store pickup, shipping, and local delivery." Gift boxes ship from an online store that shares stock with the shop. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
  • Plan your catalog, categories and product photos
  • Set up shipping zones, pickup and local delivery rules
  • Connect your domain and set basic SEO for each product
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Square Inventory

For chocolate & candy shops: Track packaged baked goods, cake accessories and bakery merchandise with item-level stock records and replenishment workflows. Square describes inventory tracking as a way to "track stock, costs, and product availability." Low-stock alerts and purchase orders get you ready for holiday peaks. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
  • Decide which items to track by count and which to track by ingredient
  • Load unit costs and vendors, and set reorder points
  • Set up auto 86 so sold-out items disappear from every channel
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Square Gift Cards

For chocolate & candy shops: Offer gift cards redeemable toward pastries, cakes and custom dessert orders and track purchased and redeemed balances. Square says sellers can "sell physical and eGift cards from your POS or online store." Gift cards sell alongside gift boxes during the holidays. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
  • Set up eGift ordering on your site and social profiles
  • Plan holiday promotions (including bonus cards) and track liability
  • Train staff on selling, checking balances and redeeming
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Square Invoices

For chocolate & candy shops: Send itemized invoices for pastries, cakes and custom dessert orders and track deposits, due dates and outstanding balances. Square says you can "send unlimited invoices with flexible payment options" and "set up recurring invoices to send on a daily, weekly, monthly, or yearly schedule." Corporate gifting orders get estimates, deposits and invoices. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
  • Build estimate, contract and invoice templates with your terms
  • Set deposit and balance rules that match your booking policy
  • Connect invoices to your customer directory and accounting
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Square Marketing

For chocolate & candy shops: Build opt-in campaigns for pastries, cakes and custom dessert orders, from new offerings to reminders for returning customers. Square says you can "send unlimited one-time and automatic email campaigns with prebuilt, customizable campaigns" and send one-time and automatic text message campaigns. Campaigns time holiday pre-orders and shipping cutoffs. Roots Payments, an independent Square Reseller, sets it up and supports it for chocolate and candy shops.
  • Segment your customer list and set up the core automated campaigns
  • Write campaign copy and offers for your seasonal calendar
  • Set up consent capture for text marketing at checkout

Level 2/3 Processing

For chocolate & candy shops: Include purchase-order references and itemized invoice data for business-card purchases of pastries, cakes and custom dessert orders. When businesses pay with corporate or purchasing cards, passing Level 2 and Level 3 data (tax amount, PO number and line items) can qualify transactions for lower interchange rates. Corporate gifting paid by commercial card can qualify for lower rates with Level 2 and 3 data.
  • Review your commercial-card mix to estimate savings
  • Configure the gateway or terminal to send enhanced data
  • Test qualification and monitor downgrades
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E-commerce Payments

For chocolate & candy shops: Add online checkout for pastries, cakes and custom dessert orders, with order references carried through payment and fulfillment. Roots connects online stores and ordering sites to card processing with tokenized cards on file, fraud screening and support for shipped and scheduled orders. For higher-volume shipping operations, Roots' ecommerce processing supports cards on file and fraud tools.
  • Connect processing to your cart or custom site
  • Set fraud rules for your order profile and shipping regions
  • Test checkout, refunds and failed-payment flows
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Square Marketing questions

Questions bakery owners ask us before switching.
Square offers email and text-message campaigns. Roots helps organize the audience, campaign setup and customer-consent workflow.
Square supports scheduled and automated campaigns. We help plan the messages, audience and schedule around your business goals.
Bring your audience lists, customer consent records and campaign goals. Roots uses these details to plan the workflow for chocolate & candy shops and prepare a clear setup scope.
See Square’s official pages for current software, hardware and processing prices. Request a quote for your Roots setup or custom project. Consultations and payment reviews are free.

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Talk to a bakery payments specialistAll chocolate & candy shops solutions